The segmentation model
| Pen Portrait | The segment | Emotional and psychosocial factors | Contextual factors | What this means to behaviour |
|---|---|---|---|---|
| Paula and Steve | Seeing the issue and overcoming barriers | Pride, family values. Social norms of making ends meet and saving a little | Housing and tenure, family and social support, ability to access services and technology | Able to take action and address problems/overcome barriers |
| Michelle and Ryan | Constantly juggling | Anxiety and reluctance to contact landlord, fear of losing home | House needs repairs, shift work and need for child care | Try to juggle life and manage everything themselves |
| Clare | Just living day to day | Social norms—behaviour influenced by these around them as they see things such as coping day-to-day as the ‘norm’ | Household income | Exclusion from services, does not access help |
| Adam and Steph | On the edge of crisis | Fear, shame, blame and responsibility | Household income, housing conditions and tenure, service exclusion | Self-disconnection, no quality time as a family, becoming withdrawn and depressed |