RT Journal Article SR Electronic T1 Estimands: bringing clarity and focus to research questions in clinical trials JF BMJ Open JO BMJ Open FD British Medical Journal Publishing Group SP e052953 DO 10.1136/bmjopen-2021-052953 VO 12 IS 1 A1 Timothy Peter Clark A1 Brennan C Kahan A1 Alan Phillips A1 Ian White A1 James R Carpenter YR 2022 UL http://bmjopen.bmj.com/content/12/1/e052953.abstract AB Precise specification of the research question and associated treatment effect of interest is essential in clinical research, yet recent work shows that they are often incompletely specified. The ICH E9 (R1) Addendum on Estimands and Sensitivity Analysis in Clinical Trials introduces a framework that supports researchers in precisely and transparently specifying the treatment effect they aim to estimate in their clinical trial. In this paper, we present practical examples to demonstrate to all researchers involved in clinical trials how estimands can help them to specify the research question, lead to a better understanding of the treatment effect to be estimated and hence increase the probability of success of the trial.