RT Journal Article
SR Electronic
T1 Comparing the effectiveness of a crowdsourced video and a social marketing video in promoting condom use among Chinese men who have sex with men: a study protocol
JF BMJ Open
JO BMJ Open
FD British Medical Journal Publishing Group
SP e010755
DO 10.1136/bmjopen-2015-010755
VO 6
IS 10
A1 Chuncheng Liu
A1 Jessica Mao
A1 Terrence Wong
A1 Weiming Tang
A1 Lai Sze Tso
A1 Songyuan Tang
A1 Ye Zhang
A1 Wei Zhang
A1 Yilu Qin
A1 Zihuang Chen
A1 Wei Ma
A1 Dianming Kang
A1 Haochu Li
A1 Meizhen Liao
A1 Katie Mollan
A1 Michael Hudgens
A1 Barry Bayus
A1 Shujie Huang
A1 Bin Yang
A1 Chongyi Wei
A1 Joseph D Tucker
YR 2016
UL http://bmjopen.bmj.com/content/6/10/e010755.abstract
AB Introduction Crowdsourcing has been used to spur innovation and increase community engagement in public health programmes. Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships. Here we describe one crowdsourced video intervention in which a video promoting condom use is produced through an open contest. The aim of this study is to determine whether a crowdsourced intervention is as effective as a social marketing intervention in promoting condom use among high-risk men who have sex with men (MSM) and transgender male-to-female (TG) in China.Method We evaluate videos developed by crowdsourcing and social marketing. The crowdsourcing contest involved an open call for videos. Entries were judged on capacity to promote condom use, to be shareable or ‘go viral’ and to give value to the individual. 1170 participants will be recruited for the randomised controlled trial. Participants need to be MSM age 16 and over who have had condomless anal sex in the last 3 months. Recruitment will be through an online banner ad on a popular MSM web page and other social media platforms. After completing an initial survey, participants will be randomly assigned to view either the social marketing video or the crowdsourcing video. Follow-up surveys will be completed at 3 weeks and 3 months after initial intervention to evaluate condomless sex and related secondary outcomes. Secondary outcomes include condom social norms, condom negotiation, condom self-efficacy, HIV/syphilis testing, frequency of sex acts and incremental cost.Ethics and dissemination Approval was obtained from the ethical review boards of the Guangdong Provincial Center for Skin Diseases and STI Control, UNC and UCSF. The results of this trial will be made available through publication in peer-reviewed journals.Trial registration number NCT02516930.