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  • Feasibility of working with a wholesale supplier to co-design and test acceptability of an intervention to promote smaller portions: an uncontrolled before-and-after study in British Fish & Chip shops

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Feasibility of working with a wholesale supplier to co-design and test acceptability of an intervention to promote smaller portions: an uncontrolled before-and-after study in British Fish & Chip shops
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  • Published on: 21 March 2019
    Right-sizing portion size

    While fish and chips can be a delicious treat, big portions of deep-fried food can mean that it delivers far more calories in one meal than most of us need or even want. The study by Goffe et al. [1] suggests that it is possible to offer a smaller portion, using standardised boxes to control portion size, without causing problems for shops or upsetting customers. This may also have the benefit on cutting down on excess packaging and reducing food waste.

    The usual fish and chip takeaway meal contains over 1600 calories, 79% of a woman’s guideline daily intake. The Lite-BITE® meals are a third smaller, with around 600 calories. Fried fish and fried potatoes are hardly healthy choices, but at least the small takeaway box keeps the calorie count low.

    This study, however, was relatively small. It does not give us enough reliable information to know the likely effects on people’s diets or dietary choices of making smaller portions available in fish and chip shops. The sales figures were too small and the format they were given in was too variable for detailed or reliable analysis.

    In January 2019, the British Nutrition Foundation launched a practical guide to portion sizes: ‘Find Your Balance’, [2] to help customers understand not just which foods to eat; but how often and in what quantities. The guide uses simple hand and spoon measurements to help customer estimate appropriate portions, when cooking and serving food. It is designed to complement ‘The Eatwe...

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    Conflict of Interest:
    None declared.