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Dunlop SM, Dobbins T, Young JM, et al. Impact of Australia's introduction of tobacco plain packs on adult smokers' pack-related perceptions and responses: results from a continuous tracking survey. BMJ Open 2014;4:e005836.
An error in coding resulted in 428 ineligible cases being included in this study. These ineligible cases were part of a concurrent pilot study of recruitment via mobile phone. The coding error was applied to the descriptive statistics and regression analyses, but not the time-series analyses. The correction of this error does not change the results or conclusions of the study, but for clarification, the following corrections are noted:
1. The sample size in the ‘Participants’ section of the Abstract should be 15 375.
2. In the Method section, ‘Analyses for this study are limited to smokers interviewed between April 2006 and May 2013 (total n=15 745)’ should read ‘Analyses for this study are limited to smokers interviewed between April 2006 and May 2013 (total n=15 375)’.
3. In the Results section, ‘the increase in cognitive and emotional responses occurred after 3 months (cognitive: from 13% in September 2012 to 20% in January 2013; emotional: from 13% to 27%)’ should read ‘the increase in cognitive and emotional responses occurred after 3 months (cognitive: from 13% in September 2012 to 21% in January 2013; emotional: from 13% to 29%)’.
4. In the Results section, ‘Compared with the preplain packaging period (August/September 2012), scores on the scale were significantly higher in immediate postplain packaging period (December/January) and in the 5–6 month postplain packaging period (April/May). These effects were independent of any differences between the samples on sociodemographic or smoking characteristics, antismoking advertising activity, or increases in cigarette costliness’ should read ‘Compared with the preplain packaging period (August/September 2012), scores on the scale were significantly higher in immediate postplain packaging period (December/January). This effect was independent of any differences between the samples on sociodemographic or smoking characteristics, antismoking advertising activity, or increases in cigarette costliness’.
5. In the Results section, ‘says something good about them (from 27% to 76%), influences the brand they buy (from 27% to 77%), makes their brand stand out (from 22% to 78%), is fashionable (from 27% to 80%)’ should read ‘says something good about them (from 27% to 78%), influences the brand they buy (from 27% to 79%), makes their brand stand out (from 22% to 81%), is fashionable (from 27% to 82%)’.
Corrected versions of tables 1 and 3, figures 1⇓–3, supplementary figures 1 and 2 are below. The corrected versions of the figures result in minor changes to estimates for some data points, with no change in overall patterns of the data.