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Socioeconomically disadvantaged smokers’ ratings of plain and branded cigarette packaging: an experimental study
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    Response to: Socioeconomically disadvantaged smokers' ratings of plain and branded cigarette packaging
    • Andrew KB Liu, Doctor, Specialty Registrar in Public Health
    • Other Contributors:
      • Dr Alex Keenan, Dr Sherine Thomas, Dr Peter MacPherson, Andy Sullivan, Nicola Stobbart, Dr Andrew Wonham, Maria Saavedra-Campos, Dr Kemi Adeyemi, Dr Merav Kliner, Dr Sam Ghebrehewet
    Dear Editor, We read with great interest the article by Guillaumier et al [1] reporting on socioeconomically disadvantaged smokers' perceptions of plain cigarette packaging. Understanding the impact of plain packaging on smoking behaviour is a key Public Health priority. The authors reported that exposure to plain packaging was associated with significantly reduced positive ratings of pack design and preference compared to curren...
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    Conflict of Interest:
    None declared.