Article Text

Original research
Women’s perception of barriers and facilitators of cervical cancer Pap smear screening: a qualitative study
  1. Mansoore Shariati-Sarcheshme1,2,
  2. Mehrsadat Mahdizdeh2,3,
  3. Hadi Tehrani2,3,
  4. Jamshid Jamali3,4,
  5. Mohammad Vahedian-Shahroodi2,3
  1. 1Student Research Committee, Mashhad University of Medical Sciences, Mashhad, Iran
  2. 2Department of Health Education and Health Promotion, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran
  3. 3Social Determinant of Health Research center, Mashhad University of Medical Sciences, Mashhad, Iran
  4. 4Department of Biostatistics, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran
  1. Correspondence to Dr Mohammad Vahedian-Shahroodi; Vahedian.m97{at}gmail.com

Abstract

Objective Although Pap smear (PS) is considered the best standard in detecting cervical cancer, adherence to timely and regular PS is often lower than global standards in developing countries. Thus, the present study aimed to identify barriers and facilitators of adherence to cervical cancer screening in Mashhad, Iran.

Design A qualitative content analysis was done from July to December 2022 using semistructured in-depth interviews.

Setting The study was conducted in health centres in Mashhad, Iran.

Participants A sample of 36 married women aged 18–70 years was selected using a purposive sampling, with maximum diversity.

Results The mean age of participants was 42.8±7.6 years. Among all, 66.7% had the PS test at least once; only 8.3% regularly had the test. The qualitative content analysis led to the extraction of four major themes: (1) individual challenges, (2) environmental limitations, (3) individual motivators, and (4) supportive and efficient environments. The most significant barriers were psychological stress, unhealthy attitudes, insufficient information, cultural issues and insufficient healthcare services. Facilitators included an active and efficient healthcare system, advice and support of important others, and positive emotions and individual beliefs.

Conclusions Participants' perceptions showed that the main factors influencing the PS testing were supportive environments, individual motivators, individual challenges and environmental limitations. To encourage women to take the PS and reduce barriers, it may be necessary to revise current health system policies, promote individual and public awareness, reduce psychological stress and correct negative beliefs and attitudes.

  • Patient Participation
  • OBSTETRICS
  • Health & safety

Data availability statement

Data are available upon reasonable request.

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STRENGTHS AND LIMITATIONS OF THIS STUDY

  • The study used in-depth interviews with a maximum diversity of participants, which provided a comprehensive and objective understanding of the concepts.

  • A knowledgeable and same-sex midwife, who made participants comfortable, interviewed the participants

  • Face-to-face interviews were used for data collection despite the COVID-19 pandemic restrictions.

  • It was conducted in only one city in Iran with a particular context, which limits the generalisability of findings.

Introduction

Cervical cancer is a significant global health issue and that accounts for approximately 6.5% of cancers affecting women worldwide.1 It is the fourth most frequently diagnosed cancer among women of all ages worldwide,2 and the second leading cause of cancer-induced mortality among women at reproductive age.1 Interestingly, research evidence suggests that by 2030 cervical cancer will surpass other cancers and become the first leading cause of cancer-induced mortalities among women.3 As reported by the WHO, cervical cancer is also the second most common cancer in Asia.4

In 2020, there were an estimated 604 000 new cases of cervical cancer globally, with the highest proportion (58.2%) occurring in Asia.1 Furthermore, 91% of mortalities induced by cervical cancer occur in low-income and middle-income countries.4 5

Cervical cancer is the fourth most prevalent malignancy in women in Iran,3 and its age-standardised mortality rate was 2.3 per 1 00 000 women in 2020.5 Additionally, the average age at diagnosis is almost ten years lower than the global average.3

Fortunately, cervical cancer is among the most preventable and treatable types of cancer, as there is typically a 10–20 year lag between the development of pre-cancerous lesions and the onset of invasive cancer.6 Moreover, the survival rate of precancerous stages is approximately 100%.7 Effective prevention programmes and early-stage treatment led to an 80% reduction in cervical cancer cases in developed countries.8

With the implementation of the new WHO strategy, which aims for 90% vaccination, 70% screening, and 90% treatment, it is anticipated that over 40% of new cases of cervical cancer can be prevented by 2050.9 This could potentially save 60.8 million lives by the year 2120.10

The Pap smear (PS), a highly sensitive and specific screening method, is widely employed to detect premalignant cervical lesions.11 Since its introduction in 1950, the PS has proven to be one of the most effective and cost-effective screening tests for cervical cancer.12 Sexually active women aged 21 and above are recommended to take this test every 3 years.13

However, the average screening coverage for cervical cancer in less developed countries is only 19%, which is significantly lower than developed countries (63%).14 In developed countries, approximately 85% of women take the PS at least once in their lifetime, whereas this rate is only 5% in developing countries.10

According to the latest facts and figures reported by WHO in 2019, 49% of Iranian women had not had the PS test within the past 5 years.5 Various studies have reported the incidence rates of PS test between 34% and 66.6%.8 15–17 Only 8.23% of women who visited Mashhad health centres in the past 5 years ever had the test.18

Qualitative research methods provide researchers with the means to delve into questions of significance, find barriers and facilitators of change, and detect factors contributing to the success or failure of interventions.19 The majority of existing research on PS has been quantitative,17 20–22 with only a limited number of qualitative studies that used group interviews,3 12 23 interviews exclusively with women having the PS,3 individuals living with cervical cancer,24 and women residing in rural communities.25 These studies drew attention to some barriers to PS screening, including feelings of embarrassment, fear, high costs, false positives, cultural beliefs and limited knowledge.

Considering the statistically significant data, significance of the problem, multidimensional nature of cervical cancer prevention, and inadequate qualitative information to gain a more comprehensive understanding of barriers and facilitators of the PS, the present researchers tried to conduct qualitative research through individual interviews with all women (with or without a history of PS) to explore the barriers and facilitators of performing cervical cancer PS screening.

Methods

Study setting and design

The present qualitative content analysis was done using an inductive approach in Mashhad, Iran, from July to December of 2022. The women were selected through a purposive sampling. Initially, with the help of healthcare professionals, a list of eligible women was made from the provincial health system national portal. These women were contacted and provided with an explanation of the study’s objectives. If they agreed to participate, the time and place of interview were arranged. Out of the 58 individuals who were contacted, 50 consented to be interviewed. However, some individuals did not tur up for the interview. Some others did not have enough time to complete the in-depth interview; thus, they were excluded from the study.

Before the formal interviews, two pilot interviews were held with representatives of groups, who were not the primary research participants. The aim was to assess the validity of the tool and find any bias or inaccuracies in the interview process for the research team. The data were collected through semistructured in-depth interviews conducted by the first author (MSH: who is a PhD student in health education with an M.S. degree in midwifery).

Qualitative and quantitative papers on challenges and motivators of taking the PS in the world were reviewed to guide relevant questions. Then, the questions were modified according to the research team comments and the experience of one member of the research team. The guided questions are provided in online supplemental file 1 and a sample of them is shown in box 1.

Box 1

Samples of guided questions in interviews

  1. Do you believe that regular Pap smear testing is important for women? Why or why not? Please provide your explanation.

  2. What are your personal reasons for having (or not having) a Pap smear?

  3. Do you think that experiencing clinical symptoms is necessary to have a Pap smear? If so, what symptoms should one look out for?

  4. What factors have encouraged or motivated you to have Pap smear testing?

  5. What were the challenges or obstacles that you experienced during your Pap smear procedure?

  6. In your opinion, which people or organisations can have an impact on encouraging women to undergo Pap smear testing? How?

The inclusion criteria were: (1) women aged between 18 and 70 years, and (2) having been married for at least 3 years. In Iran, the minimum legal age of marriage for girls has been 15 years since 1934 and according to national guidelines for cervical cancer screening, the first PS should be performed 3 years after marriage. Thus, the age of 18 was selected as the lowest inclusion age for research. More specifically in this study, married women were included because in Iran premarital sexual activity is prohibited. It is generally assumed that sexual activity begins at the time of marriage.

The exclusion criterion was a refusal to continue participation in the research. The researchers aimed to achieve maximum diversity by selecting women from different parts of the town, in terms of demographic characteristics such as age, level of education, occupation, contraceptive method, parity and history of PS (at three levels of regularly screened, never-screened, and long-term-under screened women). Regularly screened women were those who had the PS according to the guidelines of the American College of Obstetricians and Gynecologists. Long-term-under screened women were defined as those who had had at least one PS, but were overdue for their next test.

Data collection continued until data saturation (ie, when no new data emerged or when redundancy occurred). A demographic information checklist was used in this study. The interviews were held in the healthcare centres. To promote social distancing and mitigate the risk of COVID-19 transmission in enclosed places, some interviews took place in public parks. Before appealing to a topic guide, two preliminary interviews were held to assess the validity of questions and identify any potential bias or inaccuracies in the interviewing process for the research group. Before initiating the interview, the purpose of study was revealed to the participants, and a written informed consent was obtained according to ‘The Declaration of Helsinki’.

The interview began with general open-ended questions by the first author to foster discussion and communication. Subsequently, probing questions were asked guided by the participants' answers. The interviews ranged in duration between 25 and 35 min and were recorded with the participants’ consent.

The data were analysed at the same time of data collection, which enabled the researchers to detect emerging codes and themes. If necessary, for example, when a ‘new code’ was obtained from a subsequent participant or when words or phrases with ambiguous meanings were encountered, the researcher called the participant for further clarification and supplementary explanation before proceeding with the coding and analysis process.

Data analysis

Concerning the qualitative data analysis, the researchers employed the five-step approach proposed by Grandheim and Lundman,26 in MaxQDA (2020). These five steps were: (1) recording the interviews and immediately transcribing them verbatim in Persian, which served as the primary data of study (2) the researchers’ immersing themselves in data by listening to the recorded voices and reviewing the manuscripts again and again, finally dividing the textual content into semantic units, (3) dividing intensive semantic units based on explicit and implicit concepts in sentences to convey significant meanings, followed by coding and abstracting data (this third step of analysis also involved the substantiation of accuracy of codes by supervisors and research team), (4) assigning codes to singular topics based on similarities and differences in meaning to form subcategories, and (5) grouping subcategories at a higher level of abstraction, thereby classifying them and ultimately ascertaining the main theme.

Trustworthiness

To ensure the accuracy and robustness of study, the researchers followed Lincoln and Guba’s four evaluation criteria.27 These criteria provide a systematic approach for assessing the trustworthiness and rigour of qualitative research studies.

To establish credibility, member-check was used to seek feedback from three participants and the present authors. Additionally, enough time was spent on data collection, interpretation and continuous engagement with the data.

In terms of transferability, detailed descriptions were provided on the setting of study, participants and methods, which enabled readers to show the applicability of findings to other settings. Moreover, participants were selected with a variety of characteristics, and the findings were presented richly and comprehensively, accompanied by relevant quotations extracted from the interviewees’ accounts.

Confirmability was achieved by providing an audit trail, which included clear documentation of procedures of study, decisions and changes made during the study to ensure the findings can be traced and verified. The researchers avoided prolonging the duration of data collection (interviews) as much as possible and asked all participants about the same topic.

Dependability was achieved by providing clear and transparent documentation of procedures of study, data collection, analysis and theme extraction. The whole procedure of study was explained to several other researchers to confirm the accuracy.

Patientsand public involvement

There were no patients involved in this study.

Results

A total number of 36 female participated in this study. Their average age was 42.8±7.6 years and their average age at marriage was 21.42±4.29 years (table 1). While 66.7% of the participants experienced the PS at least once, only 3 (8.3%) had it regularly. Other demographic characteristics can be found in table 1.

Table 1

Sociodemographic characteristics of participants

The qualitative content analysis led to the emergence of four main themes. The barriers were individual challenges and environmental limitations, while the facilitators were classified into individual motivators, as well as supportive and efficient environments (figure 1). Each theme is now elaborated on, including participant quotations, identification number, level of education and age.

Figure 1

Facilitators and barriers of PS among women’s perception.

Theme 1: individual challenges

The initial barriers, which consisted of individual challenges, had four subcategories: Fear and Shame, inadequate awareness and knowledge, unhealthy attitude and a lack of priority in life, as well as negligence and poor time management.

Fear and shame

The most prevalent psychological states the participants reported were fear and shame. Participants expressed fear of physical examination, unfavourable test results, the pain of test and potential misdiagnoses. The participants also admitted to the embarrassment and modesty associated with vaginal examinations, as these procedures require the exposure of their intimate organs.

It is deemed disgraceful for an individual to reveal their intimate organs to someone else. I found the experience uncomfortable.

There is a sense of fear, fear of ending up with a cancer diagnosis.

Insufficient awareness and knowledge

Enough knowledge and awareness of screening and cervical cancer are crucial factors in performance of the PS. Limited and inaccurate information about the symptoms and risk factors of cervical cancer, as well as the specifics of the test, are barriers to individuals’ performance of PS. The findings showed that women who had never had the PS perceived their knowledge to be inadequate and inaccurate. Conversely, women with a history of PS had basic familiarity with the procedure, but their knowledge and understanding of the test remained limited and inaccurate.

Perhaps our awareness of this matter was limited. I was unaware. I believed that, for instance, when faced with such issues as infections, one should have the PS.

Another barrier to performance of the PS was reliance on information obtained from online sources. Many individuals depend on social networks such as Telegram, Instagram and WhatsApp for health-related information. However, this information may be partly not supported by reliable scientific sources. Consequently, due to their lack of media literacy skills, individuals may find it hard to distinguish between accurate and inaccurate information.

Yesterday, while surfing Instagram, I came across some information about the PS, which made me realize how serious it was. We truly need to take it seriously.

Unhealthy attitude and lack of priority in life

A number of participants held unrealistic beliefs about susceptibility to diseases, attributing their health outcomes to a higher power and relinquishing control over their well-being. They believed that if it is the divine will for them to suffer from an illness, they will endure it, irrespective of any preventive measures they may undertake. Conversely, some participants perceived themselves invulnerable to cervical cancer due to their adherence to a healthy lifestyle and the absence of any risk factors. This misguided sense of confidence hindered their medication adherence and adoption of preventive screenings.

Furthermore, some participants reported prioritising different aspects of their lives over their health, including domestic chore, childcare, furthering education and work conditions. Thus, they neglected the significance of performing the PS, which led to the low rate of performing the screening tests.

You see, my priorities are my studies, my work, … To be more precise, my daughter is my first priority, then my studies, my work, and my life, and then finally, if I find a chance, I’ll care about myself…

Negligence and poor time management

An additional factor contributing to this phenomenon was the participants' negligence and poor time management. Some individuals mentioned personality traits such as carelessness, forgetfulness, procrastination, impaired decision-making concerning screening and inadequate self-care as reasons for disregarding preventive screening tests. Others cited reoccupation with domestic chores and parental duties, work conditions, or educational endeavours as the reasons for neglecting self-care due to laziness, impatience, negligence and apathy.

Participants also indicated that they lacked the time needed to make appointments or follow-up on test results, resulting in a decreased performance of the PS screening.

Well, one important reason for me has always been laziness. Human beings are lazy creatures and will not pursue an adventure unless they are in pain.

Theme 2: environmental limitations

The findings showed that deficiencies of health-service delivery system, cultural factors and financial constraints were the environmental barriers to adoption of preventive PS screenings.

Deficiencies of healthcare service delivery system

Some features of the healthcare system act as challenges for participants. They reported encountering small and unsanitary sampling rooms equipped with inferior and inexpensive materials, reliance on outdated and unreliable sampling methods (such as the classic method), prolonged waiting times for sampling and test results, insufficient healthcare providers and disrespect for women’s privacy during sampling, which made them feel uncomfortable.

Moreover, participants highlighted deficiencies in healthcare providers’ professional skills, including low accuracy during sampling and ineffective communication skills (verbal communication and empathy towards patients), as reasons for reduced rate of performing the PS.

The health centers are defective in many aspects, and visiting them has no positive effect at all.

The nurse should talk to the patient and make verbal communication, not act like a robot, do her work, and leave.

Cultural issues

The dominant culture has yet to consider the significance of women’s health. Currently, towards women’s health need are not assessed or met. Several cultural barriers contribute to the rejection of preventive services, such as less emphasis on health-oriented beliefs among women, seeking medical attention only when symptoms of a disease are present, and prioritisation of other matters. Additionally, traditional beliefs play a role, with the perception of unnecessary examinations as sinful, the appreciation of a mother’s sacrifice of her health for the well-being of family, and exclusive reliance on traditional medicine. Moreover, discomfort in discussing sexual issues and the promotion of gender inequality through social conditioning of women to undervalue their health and embrace passivity, nurturance and submissiveness further threaten women’s health. Lastly, the male-oriented nature of women’s health contributes to unequal opportunities and limited access to healthcare resources.

Maybe we do not yet truly believe that our health matters a lot, for instance, as women and mothers.

Financial problems

The primary policy issue related to the PS was the absence of sampling facilities in healthcare centres. Consequently, people were forced to visit private clinics and laboratories, which proved to be costly and time consuming.

The cost is considerably high, which truly matters.

Theme 3: individual motivators

The stimuli that lead women to take the PS are individual beliefs and psychological traits.

Health-oriented beliefs

The significance of health-oriented beliefs in promoting favourable health behaviours is well established. Participants also noted the importance of prioritising prevention instead of treatment, overcoming apprehension in matters about personal well-being, and valuing the recommendations of gynaecologists and health professionals. These factors were found to significantly affect their decision to take the PS.

Before something happens, we should think about it. It is necessary to think deeply about one’s being.

Individual psychological state

Reduction of conflicts and adverse emotions, encompassing cognitive obsessions such as employment, childcare and duties, may threaten peace of mind. Positive feelings that can lead to a good mood be a major factor affecting the higher chances of taking the PS. Participants mentioned that as children grow up and need less care, women tend to have more time to spare and care about themselves.

I think maybe we need to overcome that maternal dilemma. When the child is young and needs more attention compared to when the child grows up. Only then, you can have more time for yourself. These are all helpful factors.

Theme 4: supportive and efficient environment

Social support from health centres and the family was found as an essential factor to encourage the performance of PS. This theme included an active and efficient healthcare system, information needs and social support.

The active and efficient healthcare system

As the participants commented, effective administration and enhancement of service standards, particularly in healthcare facilities like the PS procedure, sufficient and suitable sampling devices, sending samples to well-known laboratories, and advanced healthcare competencies may increase women’s willingness to take the PS.

The whole place was spotlessly clean. The place where the examination was done was completely seclude, which is in sharp contrast to some physicians’ offices where the examination bed is placed behind a curtain.

Information needs

Community-based and basic public education through different platforms such as mass media, health awareness initiatives, educational institutions and higher education institutions may motivate women to take the PS. Furthermore, providing face-to-face education to healthcare providers and increasing healthcare professionals' expertise through in-service training can effectively contribute to the adoption of screening behaviours such as the PS.

… the effect of social media on individuals is becoming more and more. It is evident that even the most trivial matters can quickly become viral. If healthcare centers were to actively engage in this domain, the desired outcome of promoting public health could be achieved.

Social support

Support by important others such as the husband, healthcare workers, colleagues, friends, peers and family members is an important factor to motivate women to take the PS. Husbands who are aware of women’s health issues and provide financial and emotional support also play a major role in this domain and can act as a major incentive for wives to take the PS.

…. There is a man who shows concern for his wife’s health and is adequately aware of this matter [PS]. He understands that the woman should have a medical examination; that is due to a sound understanding of the existing conditions.

People who recalled positive experience among friends or relatives, could highly motivate the participants to take the test.

When I see, for instance, a colleague admitting that she regularly takes the PS, and then shares the result with me, it elicits a reaction from within.

Discussion

The present qualitative research was carried out to explore the barriers and facilitators of PS screening as perceived by the female population of Mashhad, Iran. The findings were divided into four categories, namely ‘individual challenges’, ‘environmental limitations’, ‘individual motivators’, and ‘supportive and efficient environment’.

The first theme, individual challenges, dealt with several significant factors that prevented women from taking the PS. An essential factor was the perceived assurance of one’s own health as there was no manifest clinical symptom or risk factor. In a study conducted by Intahphuak et al, the majority of participants had a false belief in their health and attributed the lack of perceived risk factors as the reason for not taking the PS.28 This finding is consistent with previous research that has consistently found inadequate knowledge and awareness of cervical cancer as a significant barrier to taking the PS.3 24 29 30 It is essential to remove this misconception and raise women’s awareness of the importance of regular PS screening, because cervical cancer often remains asymptomatic until it reaches an advanced stage.

Prioritising other aspects in life can dissuade women from taking the PS, as they may pay more attention to other things. Similar to previous studies, the present research showed that women often do the house chore, childcare and job-related duties.12 31 32 They are mostly pressed for time and are often too busy to go for a PS test.29 33 It is essential to remind women of the crucial role of the PS and emphasise the necessity of prioritising it.

Psychological factors, such as the fear of PS procedure and the result, previous negative experiences, and embarrassment were found as the main barriers to taking the PS. Previous studies consistently reported the fear of the potentially uncomfortable sampling process, misdiagnosis and previous positive results as psychological barriers to PS.23 31 32 34–36 The other perceived barriers found in the present study were the embarrassment in exposing intimate parts of body, specific examination positions and social stigma. These are consistent with the findings of a body of previous research.25 33 35 37 Darj et al31 reported that Nepali women predominantly regarded discussions about their reproductive system as shameful and, consequently, to be avoided.31 Fear and embarrassment can be reduced through perceiving the significance of PS, conversing freely with healthcare providers, enjoying the company of a supportive individual during the examination, and relaxation techniques.

Previous experience of the PS can significantly affect a woman’s willingness to take the test again. Negative experiences, such as pain, discomfort or a sense of violation during previous PS screenings, may cause reluctance or avoidance of later testing. This can act as a barrier to taking the PS, as pinpointed by participants of previous studies.28 38

Women who have a positive experience of PS, either by themselves or friends, are more likely to do the test again and can serve as a persuasive factor.28 31 37 Roux et al showed that the quality of care and satisfaction with previous screening are crucial factors affecting women’s willingness to take the PS again.39 Healthcare providers can provide more support and advice to make the test procedure less stressful and more comfortable.

Negligence or laziness of some women can cause the avoidance of PS, thereby exposing them to the risk of developing cervical cancer. This finding is consistent with previous studies conducted by Pakseresht et al and Mahalakshmi and Suresh .12 32 To proactively prevent women’s unintentional or careless attitude towards the PS, the use of reminders or making appointments can be effective strategies.

Awareness is essentially needed to change attitudes and behaviours.40 41 It serves to raise awareness of the importance of taking the test, the procedure and the potential consequences of not taking the screening test. Inadequate awareness and the disclosure of incorrect information have been found as the main causes of women’s unwillingness to take the PS in the existing literature.3 12 28 30–32 35 37 41 There are several ways to increase awareness of the PS, including public health campaigns, educating healthcare providers and community outreach. Counselling and education programmes that focus on community health can improve knowledge and awareness, remove misconceptions or stigma and make routine screening more accessible. Disseminating relevant information through different mass media, such as radio and television,12 23 32 37 38 social networks, women’s health campaigns,29 42 health volunteers,28 31 and local and religious leaders,28 37–39 are effective in increasing awareness and increasing the rate of regular screening.

The second category of barriers found in this study was environmental limitations, particularly within healthcare centres. Several factors within these establishments can prevent the PS test, including limited access, concerns about privacy and distrust in healthcare providers. Implementation of the PS has been observed to be prevented by overcrowded waiting areas, extended waiting time,34 inadequate resources,31 37 39 42 43 delayed test results35 and insufficient follow-up,3 as reported in similar studies.

Participants have also expressed concerns about the lack of professional competence and appropriate behaviour by healthcare providers, which can lead to unreliable test results, lower patient satisfaction and missed chances of screenings. To increase the rate of taking the PS, it is essential to enhance accessibility, ensure the provision of accurate and timely testing, and create a private and comfortable environment for screening. Healthcare providers should also receive comprehensive training and continuous education to ensure they have the required professional skills and knowledge to deliver effective PS.

Improvement of the healthcare system can be done by increasing access to healthcare services, and incorporating quality assurance measures. Shakibazadeh et al contended that easy and affordable access is a strong motivation for taking the PS.22 However, according to Tadler and Min, simply expanding healthcare services by adding facilities and broadening health programmes does not always lead to a better and increased use of the test.39 Consequently, a comprehensive approach is needed to effectively address the various factors that can influence the rate of taking the PS.

The lack of support by relatives, particularly the husband, can significantly affect women’s unwillingness to take the PS. Several researches have shown that women may lack the autonomy to make decisions about their well-being. Thus, they may require their husband’s permission to take the PS and cover the associated expenses.3 24 31 42 Having an open-minded husband who provides support and pays for the costs of test can serve as a motivation for women to take the PS. By raising men’s awareness through training programmes in their workplace and providing emotional and financial support for wives, women can be encouraged to take the PS test.

The support and recommendations of other important people in life, such as healthcare practitioners, gynaecologists, physicians, friends and family members, play a crucial role in promoting PS. These important others can cause positive influences, social support, encouragement and can help create trust in the healthcare system. The major motivators, as ratified in several studies, are reminders and recommendations from healthcare providers, friends and family members.3 12 28 29 35–38 The significance of family and social support, including women’s social groups, has been documented in some studies.3 31 36 Therefore, involving these important others in educational campaigns and outreach programmes can be an effective strategy to increase the rate of taking the PS.

For many women, economic challenges may present considerable barriers to taking the PS. Though many studies drew attention to the cost of PS as a barrier,3 12 23 29 31 32 34–39 41–43 the significance of this barrier in the present study seems to be inconsequential according to the frequency of the issue in interviewees’ accounts. This divergence can be due to the fact that a majority of participants had supplementary insurance coverage, which reduced their need to fully pay the cost of the test. Hence, providing financial support for women’s healthcare services, including the PS, can further ensure comprehensive access to these crucial services, regardless of the income level.

The primary cultural challenges that impede PS are the failure to establish the significance of women’s health in society. Induced gender inequality, which is perpetuated by social norms and traditional male-dominated values, as well as deep-rooted beliefs, contributed to this issue. Certain religious teachings and social norms strictly prohibit women from exposing their intimate parts of body, even to medical professionals.24 This is compounded by the prevailing cultural perspectives of destiny and the belief that a disease and its cure come directly from a superpower. These perspectives significantly influence the adoption of preventive behaviours.24 29 43 In case of extreme determinism, individuals hold the belief that cancer is an unavoidable destiny that cannot be prevented. Gele et al reported that Pakistani and Somali immigrants in Norway held the belief that Muslims were immune to the disease.38

Addressing cultural challenges is a complex and extensive effort that needs a comprehensive approach. Providing education and enhancing awareness, implementing community-based interventions, involving local communities in health-promoting activities and advocating for policies that promote gender equality and women rights make it possible to empower women and motivate them to prioritise their health. Undoubtedly, surmounting cultural barriers and increasing the rate of PS is not far-fetched.

Promoting the adoption of the PS can be a function of women’s health-related beliefs. These beliefs contribute to the promotion of consciousness, motivation, positive attitudes, perceived control, and greater adherence to healthcare recommendations. According to Darj et al31, prioritisation of one’s own body and health emerges as a key motivator for PS.31 There is resaerch evidence that interest in health and desire to acquire knowledge about one’s health are important drivers for Guatemalan and Thai women to take the PS.28 42 However, the findings also show that cultural challenges pose barriers to taking the PS. Healthcare providers should be aware of cultural barriers and try to provide culturally sensitive care to all patients.

The government and policy-makers can play a critical role in promoting the PS. This can be achieved through different strategies centred on education, access to healthcare services, provider incentives, policy and legislation, as well as data collection and surveillance. Some studies have also emphasised the significance of government policy change, such as mandatory screening, financial support and community outreach activities aimed at sensitisation, education and screening for cervical cancer.32 37 As the results showed, it is recommended that health policy-makers and planners enhance PS by offering free testing in healthcare centres, mandating cervical cancer screening for specific populations, providing education and incentives for healthcare providers to encourage them to recommend and provide the PS to patients, removing barriers to healthcare service access, disseminating health-based content through different channels including mobile phones, radios and television broadcasts, and particularly online sources. It is crucial to promote and update healthcare providers’ professional skills through in-service workshops.

Limitations

This study had certain limitations. It was conducted in only one city in Iran with a particular context, which limits the generalisability of findings to other populations or settings. Furthermore, the COVID-19 pandemic resulted in a relatively low willingness among women to participate in interviews about cervical cancer. Focus group discussions could have potentially provided deeper insights. Yet, this research method was not feasible due to the constraints of the pandemic. Consequently, face-to-face interviews were held, with some of them at a place other than the health centre as a precautionary measure to minimise the risk of disease transmission.

Conclusion

This study provided insights into the factors that affect women’s participation in PS. By increasing women’s awareness through individual and group education, removing negative beliefs and attitudes through a comprehensive approach, and revising current policies to create an active, effective and supportive healthcare system, it is possible to reduce barriers to PS testing. These efforts can contribute to the achievement of the 70-90-70 goal recommended by the WHO.

Comparatively, it was observed that the COVID-19 pandemic did not have a significant effect on women’s perceptions of the barriers and facilitators of PS testing, as seen in similar studies. Moreover, this study revealed that financial issues related to having complementary insurance were not considered as a barrier by the participants. However, complementary insurance can serve as a strong motivator to improve PS performance, as also shown in other studies.

Data availability statement

Data are available upon reasonable request.

Ethics statements

Patient consent for publication

Ethics approval

This study involves human participants and was approved by Mashhad University of Medical Sciences ethics code: IR.MUMS.FHMPM.REC.1400.009. Participants gave informed consent to participate in the study before taking part.

Acknowledgments

The authors wish to express their gratitude to the 'Research & Technology Chancellor' for their financial support of this study. They also extend their appreciation to all participants who took part in the research and helped to make it possible.

References

Supplementary materials

  • Supplementary Data

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Footnotes

  • Contributors All authors participated and approved the study design. MShariati and MVahedian-Shahroodi contributed to designing the study. MShariati collected the data. MShariati, MM, HT and JJ analysed the data. The final report and article were written by MShariati, MM, HT and MVahedian-Shahroodi and all authors read and approved the final manuscript. MShariati was a guarantor who has full responsibility for the work and the coduct of the study, had access to the data and controlled the decision to publish.

  • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests None declared.

  • Patient and public involvement Patients and/or the public were not involved in the design, or conduct, or reporting, or dissemination plans of this research.

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Supplemental material This content has been supplied by the author(s). It has not been vetted by BMJ Publishing Group Limited (BMJ) and may not have been peer-reviewed. Any opinions or recommendations discussed are solely those of the author(s) and are not endorsed by BMJ. BMJ disclaims all liability and responsibility arising from any reliance placed on the content. Where the content includes any translated material, BMJ does not warrant the accuracy and reliability of the translations (including but not limited to local regulations, clinical guidelines, terminology, drug names and drug dosages), and is not responsible for any error and/or omissions arising from translation and adaptation or otherwise.