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Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study
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  • Published on:
    Letter to Editor - Impact of mass media campaigns

    Dear Editor,

    I have read and reviewed the article titled, “Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study.” I would like to congratulate the authors on such a successful article and make some recommendations.

    Your introduction was very strong, and your problem statement was clearly articulated. In the article, the impact on media campaigns had improved awareness about some breast cancer symptoms through mass media platforms. It was good that you displayed the high mortality rates within various years due to late detection. It was also good that you showed the correlation between the- high incidence of late detection and how mass media campaigns can improve awareness due to their lack of it in Malaysia; while also making recommendations such as nationwide education programs. For example, your statement, “in high-income countries, mass media campaigns have improved symptoms awareness and increased the number of BC referrals” along with other statements proved that mass media campaigns are effective in the promotion of awareness of breast cancer.
    I agree with your statement, “there appears to be a need for mass media campaigns to be tailored to particular subpopulations or hard-to-reach subgroups, especially in the context of multicultural societies.” Hence, there is improvement needed in terms of your campaign reach. Consider aiming to in...

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    Conflict of Interest:
    None declared.