Table 6

Summary of the independent predictors of health professional and British general public acceptability (+) and non-acceptability (−) for provider incentives to meet targets for smoking cessation in pregnancy and breast feeding

SurveyAge <44FemaleNon-white ethnic groupSocial grade or jobCurrent smoker (quit attempts)Children breast fedRegion
Local health services should receive additional funding if they reach targets for the number of women who prove that they have stopped smoking during pregnancyBritish public+++− (Social grade C1)– (East Midlands)− (South West; Yorkshire & Humberside; North; West Midlands; Scotland)
Early years health professionals+++ (midwives, health visitors/maternity staff)
+++ (other staff group)
Local health services should receive additional funding if they reach targets for the number of women who reach targets for the number of women who breastfeedBritish public+++++− (South West; East Midlands; Scotland)
Early years health professionals+++++ (midwives, health visitors/maternity staff)+++ (other staff group)++ (North West England)
  • ORs for acceptability: +, OR 1.0<1.49; ++, OR>1.50<1.99; +++, OR>2.0. Non-acceptability: −, OR>0.5<1; –, OR<0.49.