Participant rating of importance of characteristics of pills
| Characteristic of pill | Mean rating* (SD) |
|---|---|
| Size | 3.06 (1.55) |
| Cost | 2.74 (1.46) |
| Taste | 2.66 (1.44) |
| Smell | 2.33 (1.39) |
| Coating | 2.31 (1.34) |
| Shape | 2.23 (1.33) |
*Rated on a five-point scale with 1 indicating that the characteristic does not affect the difficulty of taking a pill at all, and 5 indicating that the characteristic greatly affects the difficulty of taking a pill.