Campaign waves and number of booked and achieved Target Audience Rating Points (TARPs)
| Campaign wave | Dates | Advertisement(s) | Number of TARPs booked (statewide) | Number of TARPs achieved (statewide) |
|---|---|---|---|---|
| Wave I | 16 May–17 July 2010 | Spread and Stains | 2375 | 2497 (277/week*) |
| Wave II | 17 October–12 November 2010 | Spread | 933 | 784 (196/week) |
| Wave III | 10 April–28 May 2011 | Spread | 1858 | 1898 (271/week) |
*Total TARPS averaged across campaign period, including some weeks where no TARPS were achieved.