Effect of pack condition on brand appeal ratings (N=354)
| Pack condition | |||||||
|---|---|---|---|---|---|---|---|
| Winfield_branded | Winfield_plain | B&H_branded | B&H_plain | Global test | Pairwise | ||
| (n=92) Median (95%CI) | (n=95) Median (95%CI) | (n=88) Median (95%CI) | (n=79) Median (95%CI) | p Value | Winfield (branded vs plain) p Value | B&H (branded vs plain) p Value | |
| Positive pack | 3.86 (3.5 to 4.25) | 2.25 (2 to 2.5) | 2.63 (2.07 to 3.25) | 2.5 (1.75 to 2.75) | <0.001 | <0.001 | 0.102 |
| Positive smoker | 2.5 (2 to 3.5) | 1 (1 to 2) | 2.5 (2 to 3) | 2.5 (1.5 to 2.87) | 0.003 | 0.001 | 0.197 |
| Negative smoker (boring) | 2 (1 to 3) | 2 (1 to 2) | 2 (1 to 3) | 3 (1.27 to 3.73) | 0.427 | n/a | n/a |
| Positive taste | 4 (3.5 to 4.5) | 3 (2.11 to 3.5) | 3.75 (3 to 4) | 3 (2 to 4) | 0.033 | 0.004 | 0.804 |
| Negative harm | 5.5 (4.55 to 6) | 5.5 (4.5 to 6) | 4.5 (4 to 5.5) | 6 (5.14 to 6.5) | 0.411 | n/a | n/a |
B&H, Benson & Hedges; n/a, not applicable.