Mayfair vs. novelty pack B (Silk Cut Superslims) | Mayfair vs. novelty pack C (Marlboro Bright Leaf) | Mayfair vs. novelty pack D (Pall Mall) | Mayfair vs. plain pack | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
M'fair | Silk Cut | p Value* | M'fair | M'boro | p Value | M'fair | Pall Mall | p Value | M'fair | Plain | p Value | |
Mean | Mean | Mean | Mean | Mean | Mean | Mean | Mean | |||||
SD | SD | SD | SD | SD | SD | SD | SD | |||||
Individual items | ||||||||||||
Unattractive (1)/attractive (5) | 1.92 | 2.13 | <0.001 | 1.92 | 2.06 | <0.001 | 1.92 | 2.32 | <0.001 | 1.91 | 1.48 | <0.001 |
1.11 | 1.56 | 1.11 | 1.23 | 1.11 | 1.38 | 1.11 | 0.94 | |||||
Not eye-catching (1) /eye-catching (5) | 2.04 | 2.38 | <0.001 | 2.04 | 2.23 | <0.001 | 2.04 | 2.72 | <0.001 | 2.03 | 1.56 | <0.001 |
1.27 | 1.41 | 1.27 | 1.35 | 1.27 | 1.53 | 1.26 | 1.01 | |||||
Not cool (1) /cool (5) | 1.60 | 1.85 | <0.001 | 1.60 | 1.82 | <0.001 | 1.60 | 1.83 | <0.001 | 1.60 | 1.34 | <0.001 |
1.04 | 1.22 | 1.04 | 1.22 | 1.04 | 1.22 | 1.04 | 0.80 | |||||
Very harmful (1)/not at all harmful(5) | 1.62 | 1.72 | <0.001 | 1.62 | 1.58 | 0.045 | 1.62 | 1.69 | <0.001 | 1.62 | 1.50 | <0.001 |
1.04 | 1.14 | 1.04 | 1.02 | 1.04 | 1.11 | 1.04 | 0.98 | |||||
Boring (1)/fun (5) | 1.69 | 1.97 | <0.001 | 1.69 | 1.85 | <0.001 | 1.69 | 2.02 | <0.001 | 1.68 | 1.34 | <0.001 |
0.98 | 1.21 | 0.98 | 1.14 | 0.98 | 1.26 | 0.98 | 0.74 | |||||
Not worth looking at (1)/worth looking at (5) | 1.55 | 1.74 | <0.001 | 1.55 | 1.67 | <0.001 | 1.54 | 1.74 | <0.001 | 1.55 | 1.31 | <0.001 |
0.98 | 1.15 | 0.98 | 1.09 | 0.98 | 1.13 | 0.98 | 0.76 | |||||
Not meant for someone like me (1)meant or someone like me (5) | 1.34 | 1.42 | <0.001 | 1.34 | 1.34 | 0.658 | 1.34 | 1.44 | <0.001 | 1.34 | 1.24 | <0.001 |
0.77 | 0.89 | 0.76 | 0.82 | 0.76 | 0.92 | 0.76 | 0.68 | |||||
Grown-up (1)/childish (5) | 2.06 | 2.23 | <0.001 | 2.06 | 2.08 | 0.596 | 2.06 | 2.39 | <0.001 | 2.06 | 1.99 | 0.006 |
1.31 | 1.37 | 1.31 | 1.31 | 1.31 | 1.39 | 1.31 | 1.32 | |||||
Puts me off (1)/tempts me to smoke (5) | 1.62 | 1.67 | 0.002 | 1.62 | 1.63 | 0.678 | 1.62 | 1.67 | 0.001 | 1.62 | 1.48 | <0.001 |
1.06 | 1.08 | 1.06 | 1.08 | 1.06 | 1.10 | 1.06 | 1.01 | |||||
I dislike this pack (1)/I like this pack (5) | 1.81 | 2.10 | <0.001 | 1.81 | 1.97 | <0.001 | 1.81 | 2.17 | <0.001 | 1.82 | 1.51 | <0.001 |
1.14 | 1.29 | 1.14 | 1.24 | 1.14 | 1.36 | 1.14 | 0.98 | |||||
I would not like to have this pack (1)/I would like to have this pack (5) | 1.43 | 1.51 | <0.001 | 1.43 | 1.50 | <0.001 | 1.43 | 1.54 | <0.001 | 1.43 | 1.33 | <0.001 |
0.92 | 1.00 | 0.92 | 1.01 | 0.92 | 1.05 | 0.92 | 0.87 | |||||
Composite Measures | ||||||||||||
Pack appraisal | 8.81 | 10.09 | <0.001 | 8.81 | 9.64 | <0.001 | 8.80 | 10.66 | <0.001 | 8.80 | 7.03 | <0.001 |
4.22 | 5.05 | 4.21 | 4.80 | 4.21 | 5.18 | 4.21 | 3.29 | |||||
Pack receptivity | 6.20 | 6.68 | <0.001 | 6.19 | 6.44 | <0.001 | 6.20 | 6.83 | <0.001 | 6.20 | 5.57 | <0.001 |
2.84 | 3.07 | 2.83 | 3.02 | 2.84 | 3.21 | 2.84 | 2.53 |
*Wilcoxon signed rank test for significant differences.