Behaviours | Drinking behaviour | Individual's reported use of alcohol |
| Experienced alcohol related harms | The acute and long-term negative consequences of alcohol use60 |
Individual beliefs and attitudes | Drinking intention | A person's perceived probability that they will conduct a certain behaviour61 |
| Drinking attitudes | Attitude is defined as the positive or negative evaluation of a specific object62 |
| Alcohol expectancies | The beliefs about positive or negative effects of alcohol36 |
| Access to alcohol | Source and ease of obtaining alcohol |
Social norms | Descriptive norms | The perception of the prevalence of other's actual behaviour63 |
| Injunctive norms | The perception of the extent to which others approve or disapprove of a given behaviour63 |
| Perceived social sanctions | The enforcement of socially approved behaviour by rewarding conformity and punishing non-conformity64 |
Media influence | Alcohol promotion | The promotion of alcohol brands and products by alcohol companies via the media |
Social connectedness | Social connectedness | The perception of feeling a sense of belonging and an existing bond to other persons, groups or institutions65 |
| Group identity | The perceived similarity to a social group66 |