Mean ratings on response to Kerrods pack versus own pack for pack perceptions, pack feelings and feelings about smoking
| Midweek | Weekend | |||
|---|---|---|---|---|
| Mean | Mean | |||
| SD | SD | |||
| Kerrods | Own | Kerrods | Own | |
| (A) Pack perceptions (7 items) | ||||
| Style | 1.55 | 3.16*** | 1.62 | 3.23*** |
| Not stylish(1)/stylish(5) | 0.88 | 0.99 | 0.90 | 0.98 |
| Fashion | 2.30 | 3.07*** | 1.88 | 3.08*** |
| Unfashionable(1)/fashionable(5) | 1.53 | 1.03 | 1.22 | 1.02 |
| Cheap | 1.74 | 3.30*** | 1.90 | 3.37*** |
| Cheap(1)/expensive(5) | 0.99 | 1.08 | 1.02 | 1.03 |
| Cool | 1.74 | 2.95*** | 1.76 | 2.91*** |
| Uncool(1)/cool(5) | 0.87 | 0.99 | 0.89 | 0.94 |
| Attractive | 1.78 | 3.03*** | 1.72 | 3.07*** |
| Unattractive(1)/attractive(5) | 1.15 | 1.14 | 0.99 | 1.05 |
| Quality | 2.37 | 3.69*** | 2.26 | 3.64*** |
| Poor quality(1)/good quality(5) | 1.16 | 0.95 | 1.11 | 0.93 |
| Appealing | 1.81 | 3.19*** | 1.85 | 3.16*** |
| Unappealing(1)/appealing(5) | 1.06 | 1.08 | 1.04 | 0.97 |
| Overall pack perceptions | ||||
| Composite score | 1.90 | 3.19*** | 1.85 | 3.21*** |
| Low score=negative perceptions/high score=positive perceptions | 0.72 | 0.07 | 0.73 | 0.76 |
| (B) Pack feelings (3 items) | ||||
| Embarrassment | 2.70 | 4.08*** | 2.54 | 3.84*** |
| Embarrassed(1)/not embarrassed(5) | 1.29 | 1.14 | 1.25 | 1.04 |
| Ashamed | 3.10 | 4.02*** | 2.71 | 3.72*** |
| Ashamed(1)/not ashamed(5) | 1.26 | 1.12 | 1.18 | 1.08 |
| Acceptance | 2.69 | 3.37*** | 2.55 | 3.26*** |
| Unaccepted(1)/accepted(5) | 1.02 | 1.07 | 0.95 | 0.99 |
| Overall pack feelings | ||||
| Composite score | 2.84 | 3.82*** | 2.60 | 3.62*** |
| Low score=negative perceptions/high score=positive perceptions | 1.03 | 0.92 | 0.99 | 0.86 |
| (C) Feelings about smoking (3 items) | ||||
| Enjoyment | 2.90 | 3.40*** | 2.73 | 3.40*** |
| Enjoyable(1)/ enjoyable(5) | 0.97 | 0.95 | 0.97 | 0.96 |
| Satisfaction | 2.99 | 3.52*** | 2.83 | 3.41*** |
| Not satisfying(1)/satisfying(5) | 0.99 | 0.93 | 1.00 | 0.98 |
| Good | 2.73 | 3.13*** | 2.68 | 3.19*** |
| Bad(1)/good(5) | 0.87 | 0.93 | 0.95 | 0.98 |
| Overall feelings smoking | ||||
| Composite score | 2.88 | 3.36*** | 2.75 | 3.34*** |
| Low score=negative perceptions/high score=positive perceptions | 0.82 | 0.83 | 0.89 | 0.87 |
*p<0.05.
**p<0.01.
***p<0.001.