Table 1

Recruitment strategies for the RESONATE survey

CategoryStrategyPlatform/agency/medium
Social mediaSocial media advertisingFacebook ads (targeting a regional SA audience)
Social media posts (ie, study information/invitations)Facebook pages, LinkedIn, Twitter
Broadcast mediaRegion-specific media releasesAll television and radio stations in regional SA
Television classified advertisingAll television stations based in regional SA
Print mediaRegion-specific media releasesAll newspapers in regional SA
Letterbox drops (ie, study postcards)All households, businesses and post-office boxes in regional SA
Study flyersAll local councils, public libraries and community agencies in regional SA
Newsletter articlesAll local councils, community groups, sporting groups, primary health networks and industry groups in regional SA
Online mediaProject websiteDedicated project website with exclusive web address
Email blastsDistribution lists of local councils, community groups, sporting groups, health consumer agencies, primary health networks, regional development boards, industry groups and universities in regional SA
Community engagementPublic lecturesAll University of South Australia Department of Rural Health major training sites; community groups
Stakeholder group meetingsCountry SA primary health network regional committees; local councils
Community/public eventsCommunity fairs; conferences; exhibitions; shopping centre displays
  • RESONATE,┬áRegional South Australia Health; SA, South Australia.