Table 6

Illustrative quotes—information needs

1 Well I like, obviously that, you know, this would make me, the statistics would make me think oh right, I need to get that done, the fear of the disease, you know, knowing what it is and what it can do would make, help me make the decision as well. And then, but then this one has all about the signs and symptoms and things like that, which, I mean you would want to know especially after the injection, more information about how to deal with the effects of the illness itself.
Y008a (White British mother, fully immunised children, individual interview)
2 Q. What’s the most important issue for you to know about the paracetamol and fever? What’s the key thing the leaflet needs to include?
How much.
Y007e (White British father, fully immunised children, group interview)
How often.
Y007b (White British mother, fully immunised children, group interview)
…like a big space in sort of like, cos it only says here, I mean a lot of people might skim over that or misread it, for the dose
Y007d (White British mother, fully immunised children, group interview)
Q. So the dose is the key thing you want guidance on?
Yeah.
Y007d
3 Q. When would you want to get this leaflet, when would it be most useful?
I guess maybe with the letter that you get to take, you know. Yeah, cos I wouldn’t want it to arrive for the vaccination and be like, right, here’s a leaflet do you want it now? I’d be like oh my gosh, I don’t know, but maybe with a letter when you’re due for your vaccination saying, you know, this is the new one, would you be happy to have it? At least then I can book then…
Y008a (White British mother, fully immunised children, individual interview)
4 I would want this on the day at the time as you would if you were going for anything to your doctors, so that you can use it as a, a refer to for whatever treatment you’ve then got to follow when you get home.
Y005a (White British mother, fully immunised children, individual interview)
5 Um (pause) probably before they have the baby, I think, because when you’ve just had a baby and you’re all over the place and your life is completely turned upside down and then you have to take your sleep deprived self and the baby at eight weeks to have their first vaccination, I think, you know, even if people don’t read it, when they go to antenatal classes or the midwife gives them it, I think you’re more likely when you’re pregnant to have the time to do it, especially when it’s your first baby, when you’re more focused on just that.
L001a (White British mother, fully immunised children, group interview)