Ethnic group differences in suitability of the video (N=431)
| Suitability variable* | Ethnicity | Mean † | SD† | Adjusted mean‡ | Adjusted SE‡ | F‡ | p Value‡ |
|---|---|---|---|---|---|---|---|
| Cultural relevance | 0 NHW | 5.15 | 1.09 | 5.11 | 0.08 | 5.479 | 0.020 |
| 1 Asian | 4.82 | 1.02 | 4.86 | 0.07 | |||
| Video credibility | 0 NHW | 5.77 | 0.93 | 5.74 | 0.07 | 0.815 | 0.367 |
| 1 Asian | 5.63 | 0.90 | 5.66 | 0.06 | |||
| Video appeal | 0 NHW | 5.34 | 0.92 | 5.29 | 0.07 | 0.364 | 0.547 |
| 1 Asian | 5.20 | 0.98 | 5.24 | 0.06 |
*Possible value ranged from 1 to 7.
† Unadjusted.
‡Adjusted for age, gender, education, individualist cultural orientation, collectivist cultural orientation, attitudes towards suicide and manipulation check.
NHW, non-Hispanic whites.