Promotion of breast milk substitutes at each hospital
| Parameter* | BFHI | Non-BFHI | Significance† |
|---|---|---|---|
| Receipt of encouragement or information about formula feeding in the prenatal phase | |||
| N=135 (%) | N=135 (%) | ||
| Yes | 22 (16.3%) | 27 (20.0%) | p=0.52 |
| Breastmilk substitute promotions, availability and gift packs | |||
| Saw promotions of breastmilk substitutes at the hospital | 8 (5.8%) | 16 (11.5%) | p=0.13 |
| Availability of formula at hospital | 17 (12.5%) | 95 (70.2%) | p<0.0001 |
| Receipt of marketing samples/gift packs with substitutes by mothers | 6 (4.8%) | 34 (25.0%) | p<0.001 |
*Data indicates the number and percentages of women who gave an affirmative (YES) response to these statements.
†Fisher’s exact test (p<0.05 was considered as statistically significant).
BFHI, Baby Friendly Hospital Initiative.