Mapping of data to theoretical constructs: examples
| Construct | Sample response from participant |
|---|---|
| Health belief model | |
| Perceived susceptibility | My child is not at risk of drowning |
| Perceived severity | Child drowning is a serious issue |
| Perceived benefits | Supervising young children around water prevents drowning |
| Perceived barriers | Other people that I know do not believe that young child can drown in shallow water |
| Cues to action | Seeing this advertisement reminds me to supervise my child around water |
| Self-efficacy | I am able to prevent my child from drowning |
| Social cognitive theory | |
| Environment | There are lots of places a child could drown in and around my home |
| Behavioural capability | I do not know how much water a young child could drown in |
| Outcome expectations | Supervising my child around water can prevent drowning |
| Observational learning | The celebrities in the advertisement supervise their children |
| Self-efficacy | I am able to prevent my child from drowning |
| Emotional coping responses | I turn off the television when I see disturbing images |