Health belief model |
Perceived susceptibility | My child is not at risk of drowning |
Perceived severity | Child drowning is a serious issue |
Perceived benefits | Supervising young children around water prevents drowning |
Perceived barriers | Other people that I know do not believe that young child can drown in shallow water |
Cues to action | Seeing this advertisement reminds me to supervise my child around water |
Self-efficacy | I am able to prevent my child from drowning |
Social cognitive theory |
Environment | There are lots of places a child could drown in and around my home |
Behavioural capability | I do not know how much water a young child could drown in |
Outcome expectations | Supervising my child around water can prevent drowning |
Observational learning | The celebrities in the advertisement supervise their children |
Self-efficacy | I am able to prevent my child from drowning |
Emotional coping responses | I turn off the television when I see disturbing images |