Table 1

Market Share of brands appearing in the top 10 in any year: NSDUH 2002–2013

	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	Per cent change 2002–2013
American Spirit RJR	0.26	0.47	0.30	0.48	0.63	0.63	0.75	0.98	1.35	1.04	1.47	1.70	+553.8
Basic PMUSA	6.10	4.67	5.29	5.62	5.88	5.76	4.18	4.37	3.17	2.45	1.54	2.01	−67.1
Camel RJR	6.24	6.35	7.21	6.36	7.50	7.92	8.11	8.32	7.97	7.79	7.34	7.77	+24.5
Doral RJR	6.77	6.59	5.17	3.98	4.19	4.45	3.61	4.53	1.62	1.90	0.70	0.73	−89.2
GPC RJR	2.64	2.20	2.52	1.83	1.56	1.74	1.06	1.22	0.94	0.79	0.64	0.34	−87.1
KOOL RJR	3.10	3.26	2.86	2.55	3.06	3.25	2.93	2.53	2.96	2.51	2.31	1.58	−49.0
Marlboro PMUSA	38.44	38.24	39.22	39.60	39.19	39.28	41.02	39.34	41.21	39.17	38.34	38.10	−0.9
Newport Lorillard*	7.23	7.54	7.66	7.26	8.97	8.42	9.06	8.78	9.77	10.14	10.93	10.89	+50.6
Pall Mall RJR	1.66	1.68	2.35	1.97	2.06	2.63	3.13	4.77	6.93	8.11	8.93	8.92	+437.4
Parliament PMUSA	0.96	1.36	1.30	1.48	1.38	1.31	1.50	0.94	1.22	1.49	0.64	0.92	−4.2
Salem RJR	2.32	2.29	2.63	1.43	1.87	1.96	1.90	0.94	1.43	1.16	1.09	0.96	−58.6
USA Gold Commonwealth	1.20	1.86	1.24	2.34	2.36	2.61	2.08	2.20	2.16	1.49	1.60	1.37	+14.2
Virginia Slims PMUSA	2.92	2.02	2.16	1.53	1.65	2.09	1.68	1.65	1.19	1.13	1.35	0.59	−79.8
Winston RJR	3.91	3.92	2.99	4.14	3.17	3.04	3.12	2.35	2.08	2.53	2.38	2.11	−46.0
All Other Reported Brands	16.27	17.55	17.10	19.43	16.52	14.92	15.87	17.08	16.00	18.3	20.76	22.02	+35.3

*In 2014, RJR proposed to acquire Lorillard, including the Newport brand. As part of this deal, RJR would divest other brands including Winston, Salem and KOOL to Imperial Tobacco.
PMUSA, Phillip Morris USA; RJR, RJ Reynolds Tobacco Company.