- Received 19 June 2012
- Accepted 21 June 2012
- Published in print 1 January 2012.
- Published online 18 July 2012.
Watch a video of the authors discussing the paper
A group at the University of Oxford's Centre for Evidence Based Medicine, have examined the evidence submitted by sports products manufacturers to support the adverts for their products.
Here they discuss the general problems with obtaining that evidence, and the quality and generalisability of the science underpinning those claims.
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