Article Text


The impact of a novel franchise clinic network on access to medicines and vaccinations in Kenya: a cross-sectional study
  1. Justin Berk1,
  2. Achyuta Adhvaryu2
  1. 1School of Medicine, Texas Tech University Health Sciences Center, Lubbock, Texas, USA
  2. 2Department of Health Policy and Administration, Yale School of Public Health, New Haven, Connecticut, USA
  1. Correspondence to Justin Berk; justin.berk{at}


Objectives To study the impact of a new franchise health clinic model (The HealthStore Foundation's CFWShops) on access to vaccinations and treatment for acute illnesses in a nationally representative sample of children in Kenya.

Design The authors used multivariate linear and count regressions to examine associations between receipt of vaccinations or treatment and proximity to a franchise health clinic, adjusting for individual, household and clinic attributes as well as region fixed effects.

Setting Demographic and Health Survey data from Kenya, 2008–2009.

Participants 6079 Kenyan children younger than 5 years, of whom 2310 reported recent acute illness.

Main outcome measures Outcomes for all children were number of polio doses received, number of DPT doses received, receipt of BCG vaccine, receipt of measles vaccine and number of total vaccinations received. Outcomes for acutely ill children were receipt of any medical treatment, treatment for fever, treatment for malaria and treatments specifically stocked by CFWShops.

Results Children living within 30 km of a CFWShop received 0.129 (p=0.017) and 0.113 (p=0.025) more DPT and polio doses, respectively; and 0.285 more total vaccinations (p=0.023). Among acutely ill children, CFWShop proximity was associated with significant increases in the probabilities of receiving any medical treatment (0.142; p<0.001), treatment for fever (0.117; p=0.007) and treatments specifically stocked by CFWShops (0.064; p=0.015). Use of CFWShop services was not significantly different for lower-income vis-a-vis higher-income households.

Conclusions The franchise health clinic model could substantially increase access to essential vaccinations and treatments in low-income countries. Moreover, the model's benefits may accrue to lesser- and higher-income households alike.

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Article summary

Article focus

  • Can franchised health clinics improve access to essential medicines and vaccinations among children?

  • Do the benefits of this social enterprise only accrue to individuals who are relatively less poor?

Key messages

  • Our study is the first to demonstrate empirically that proximity to franchised health clinics is associated with increased take-up of vaccinations and treatment for acute illnesses.

  • The positive relationship between proximity to CFWShops and healthcare access is equally strong for high- and low-wealth households alike.

  • The franchise clinic model has the potential to fill an important gap in health service delivery in low-income countries by delivering care in remote areas and exploiting returns to standardisation and economies of scale.

Strengths and limitations of this study

  • Geocode data on franchise clinic location enable us to identify impacts on a large nationally representative sample of children in Kenya.

  • The major limitation in this study is the endogenous placement of CFWShops. In future studies, CFWShops should be phased in at randomly chosen locations (from a suitable set of locations).


The populations of many low-income countries still lack adequate access to essential medicines and preventive health technologies.i Where treatments are available, they are often prohibitively expensive.ii The most salient barriers to achieving adequate access are: an inadequate supply of medicines1 ,3 ,4; unreliable or non-existent distribution systems5 ,6; a lack of public healthcare infrastructure and staff, especially in remote areas7 ,8; large price mark-ups from private providers2 ,6; and the pervasiveness of counterfeit drugs.9–11 New healthcare delivery models designed to overcome these barriers have the potential to generate large public health gains.

Given that households in low-income countries use the informal healthcare sector for the majority of acute illness episodes,12 private sector delivery models have received considerable recent interest.13 ,14 In this paper, we focus on one novel idea in this class of delivery models: the application of the franchise business model to healthcare delivery, leveraging the benefits of standardisation across a network of identical outlets. Standardisation, in theory, allows each outlet to offer consistently high-quality (non-counterfeit) drugs and lowers costs by exploiting economies of scale within the franchise. The franchise clinic model plays an increasingly important role in many low-income countries, usually through via small-scale non-governmental organisations and particularly among reproductive health clinics.3 ,15 ,16 Yet, despite its potential effectiveness and increasing prevalence in low-income contexts, no study, to our knowledge, has examined the impact of the franchise clinic model in terms of enabling better access to disease treatment and prevention. In this paper, we examine the impact of the HealthStore Foundation's (HSF) network of franchise health clinics in Kenya on households' access to treatment for acute illnesses and basic vaccinations.

The HSF has, since its inception in 2000, created a network of 83 nearly identical child and family wellness clinics in Kenya under the brand name ‘CFWShops’. The HSF creates a blueprint for local nurses to own and operate CFWShops, by providing business training, preparing a physical location, conducting regular inspections to ensure compliance to business plans and providing assistance in ordering inventory and running marketing programmes. The majority of CFWShop franchisees are nurses with at least 4 years of training and 10 years of field experience (the equivalent of a nurse practitioner in the USA). These nurses own the CFWShop outlet and also operate the clinic and interact with patients. Each CFWShop provides diagnostic services, treatment options and drug dispensing for common illnesses, including malaria, parasites, respiratory infections, diarrhoea and bacterial infections. CFWShops also offer rapid HIV testing, vaccinations, antenatal care, general health counselling and a range of retail hygiene products (soap, water purification products and bed nets, among others).

We sought to evaluate the impact of CFWShops on healthcare delivery in Kenya. We analysed nationally representative household survey data to determine whether living within a CFWShop catchment area affects healthcare-seeking behaviours and receipt of treatments and vaccinations for children. We also examine whether poor households are able to equally reap the benefits of CFWShop proximity since the argument is often made that private sector healthcare delivery models exclude these households.


Data and measures

We use data from two sources: the 2008–2009 Kenya Demographic and Health Survey (DHS) and CFWShop data provided by the HSF. The Kenya DHS is a nationally representative household survey that includes information on household demographics, child vaccination history and health services utilisation, including data on care for recent acute illness episodes. We also obtained (randomly skewed) global positioning system coordinates for the location of each survey cluster, which we used to match households to CFWShop catchment areas.

The HSF provided the date of opening for all the 83 CFWShops currently in operation in Kenya. Of these 83, 24 have closed. Unfortunately, we do not have data on the date of closure; therefore, we exclude all clinics that are no longer in operation. Of the 59 remaining clinics currently in operation, 44 clinics opened before 1 January 2009 (ie, before DHS survey enumeration occurred). We defined catchment areas by drawing a 30 km radius around each of these 44 CFWShops. We then superimposed global positioning system coordinates for each DHS cluster on this map to determine which clusters fell within the catchment areas and which were outside. Note that under this mapping procedure, 14 CFWShops did not qualify as the nearest shop to any DHS cluster. Thus, in our analyses, we are effectively using treatment and comparison areas defined by 30 CFWShops. Figure 1 summarises the CFWShop sampling procedure.

Figure 1

Sampling frame development. DHS, Demographic and Health Survey.

The main independent variable used in analysis is a binary indicator that equals 1 if the household lives within a CFWShop catchment area, as defined above, and 0 otherwise. Twenty-nine per cent of observations fell within a CFWShop catchment area using the 30 km definition. We ran sensitivity tests in which catchment area radius varied from 10 to 50 km, at 5 km increments. We find qualitatively that the results do not change substantially; these results are available upon request.

We focus on the sample of children younger than 5 years, for whom vaccination histories, healthcare-seeking behaviours and treatments are recorded. The 2008–2009 Kenya DHS includes 6079 children aged 5 years or younger, of whom 2310 had self-reported symptoms of cough, fever and/or diarrhoea within 2 weeks prior to survey (the child's mother self-reports acute illness). Means and SDs of key variables used in analysis are reported in table 1.

Table 1

DHS summary statistics by sample

The main outcomes used in this study pertain to vaccination histories and to the receipt of medical treatment for acute illness. We construct binary indicators for receipt of BCG and measles vaccines, and count variables for the number of total DPT vaccine doses (maximum 3), total polio vaccine doses (maximum 3) and total overall vaccinations received. These variables are constructed using data from the health card or, if health card data were missing, from the mother's self-report of vaccination history for her child. For treatment following an acute illness, we construct (separate) dummies for whether treatment was received for fever, malaria and diarrhoea; a dummy for receipt of any treatment and a dummy for whether the child received a treatment that is stocked by CFWShops.

A number of explanatory variables, expected to be associated with health delivery outcomes, were chosen based on theory and related literature of similar topics.17–19 We included integer age fixed effects and a female dummy to ensure that health differences based on age and sex did not bias the estimated associations between CFWShop proximity and treatment or vaccination status. Mother's education level (five categorical dummies: no education, incomplete primary, complete primary, incomplete secondary, complete secondary and higher) and wealth index (derived from principal components analysis on DHS wealth indicator variables, stratified into quintiles) were used as measures of socioeconomic status, to ensure receipt of treatment results were not confounded by an ability to pay.iii A full set of region dummies, as well as a rural/urban dummy, were used to control for spatial factors, such as the availability of health facilities and other unobserved time-invariant local factors that may influence the health of the local population. Given issues with recall of health history,21 a health card dummy variable (ie, a variable that equals 1 if the mother can produce the health card for the particular child at the time of interview) was included in all analyses to proxy for ability to recall correctly. Finally, two characteristics of the nearest CFWShops were used: whether the CFWShop was a shop or clinic, and the ‘age’ of the closest CFWShop, a continuous variable based on date of outlet opening.

All regression analyses use clustered SEs, which allow for arbitrary correlation in the error terms within each DHS cluster, which was the primary sampling unit for the survey.

All analyses were performed using statistical software, V.11 (STATA).



To determine the impact of CFWShop proximity on the receipt of one-time vaccinations (BCG and measles), ordinary least squares regression was used.iv To determine the impact of CFWShop proximity on receipt of three-time vaccinations (polio and DPT), negative binomial regressions were used with the number (count) of vaccinations of each type received as the dependent variables. Finally, to determine the impact of CFWShop proximity on total vaccinations received (out of eight recommended shots covered in the DHS survey), ordinary least squares regression was used.v

The results are reported in table 2. Children living within 30 km of a CFWShop were not significantly more likely to receive the BCG vaccination or the measles vaccination. Proximity to a CFWShop was associated an increase in the expected counts of DPT (p=0.017) and polio (p=0.025) vaccinations Proximity to a CFWShop was associated with receiving 0.285 more total vaccinations (p=0.023) on average.

Table 2

Association between CFWShop presence and receipt of vaccination

Treatment for acute illnesses

Next, we examined whether CFWShop proximity was associated with greater access to treatment for acutely ill children. The results of these estimations are reported in table 3. Acutely ill children within 30 km of a CFWShop were 14.2 percentage points more likely to receive some treatment for their illness (p<0.001). This is a 39% increase above the dependent variable mean (0.364). Among children presenting with fever (N=1385), when fever and malaria treatment were analysed separately, the coefficients were similar in sign and magnitude: 11.7 (p=0.007) and 7.7 percentage points (p=0.061), respectively. When we restrict attention to only those antimalarial treatments stocked by CFWShops (artemisinin-based combination therapy and quinine), the estimated coefficient remains positive and significant (6.4 percentage points; p<0.05). No statistically significant relationship was found between CFWShop within 30 km and diarrhoea treatment received, but the coefficient is positive.

Table 3

Association between CFWShop presence and receipt of treatment for acute illness

Impact of CFWShops stratified by wealth index

We also examined whether poor households had less access to vaccinations and treatment for acute illnesses at CFWShops. We ran interaction models, in which the coefficient of interest was on the interaction of CFWShop proximity with a dummy for ‘low-income’ household, which is defined as households in wealth categories between 1 and 2, inclusive (non-poor households were those in wealth categories 3, 4 and 5).

The results are reported in tables 4 and 5. In table 4, we find that the coefficient estimate on the interaction of CFWShop proximity with the ‘low-income’ household dummy is tightly bound around 0, while the main effect of CFWShop proximity remains significantly positive. In table 5, we find that for all treatment receipt dummies except malaria treatment, the same pattern holds. The coefficient on the interaction between CFWShop proximity and the ‘low-income’ dummy in the malaria treatment regression is, in fact, positive (0.135; p=0.064). Overall, these results find no support for the claim that access to medicines and vaccinations at franchise health clinics is differential across relatively higher- and lower-income households.

Table 4

Heterogeneous effects of poverty—vaccinations

Table 5

Heterogeneous effects of poverty—treatment


Principal findings

The franchise clinic model has the potential to fill an important gap in health service delivery in low-income countries by exploiting returns to standardisation and economies of scale. Similar models are increasingly prevalent in low-income countries, yet no study, to our knowledge, has examined the impact of franchise health clinics on access to medicines and preventive health technologies for target populations. We attempt to answer this question by combining nationally representative household survey data with data on HSF health clinics in Kenya. We find consistently positive and significant associations between proximity to CFWShop and receipt of vaccinations and appropriate treatment for illnesses, suggesting that the franchise clinic model may be a useful innovation in healthcare delivery where there is a dearth of access to essential medicines and preventive technologies. The magnitudes of the estimated coefficients are large.

Experts have warned that because profit maximisation is often a salient objective for private models of healthcare provision, these models may not be able to increase access—and ultimately improve public health outcomes—for the bottom of the income distribution. Instead, it is argued, private delivery models might engage in cream-skimming since market-based pricing would be affordable only to relatively non-poor households and would neglect the poorest populations.

We find—using empirical specifications that include interactions between CFWShop proximity and relative wealth—that the benefits of CFWShop proximity do not appear to accrue differentially to lower-income vis-a-vis higher-income households.

Strengths and limitations of the study

To our knowledge, this study is the first to empirically evaluate the impact of a new and potentially important healthcare delivery model—the franchise health clinic—on access to prevention and treatment for acute illness. Geocode data on franchise clinic location enables us to identify these impacts on a large nationally representative sample of children in Kenya.

This study has some limitations that should be addressed in future work. First, endogenous placement of CFWShops could bias the measurement of programme impact. Though we introduce a variety of key control variables to minimise this bias (including wealth index dummies, urban/rural dummies and, importantly, the full set of district fixed effects), some bias in the estimate may remain. CFWShops are placed based on a list of criteria on a ‘Franchise Location Rating Form’. This form includes indicators such as population density, proximity to schools, proximity to other health facilities, disease load and household income. We attempt to control for proxies of each in our analysis to minimise any bias in CFWShop impact measurement. Despite these controls, the lack of randomisation of clinic placement remains a limitation in the study. Future work could include the design of a prospective study in which the spatial roll-out of CFWShops (or similar innovations) is randomised, and household surveys in treatment and control catchment areas are conducted to evaluate programme impact on access to prevention and care and on health outcomes. Second, the definition of CFWShop catchment area could be modified to take into account local topography, transportation infrastructure, population density and other factors that could influence access.

Conclusions and policy implications

A short list of illnesses—malaria, respiratory infections and diarrhoeal disease, among others—accounts for 70% of childhood deaths in developing countries. A shortage of existing public health infrastructure and human resources, particularly in remote areas, often prevents developing country governments from devoting the necessary attention to treating and preventing these diseases.

Since the results suggest that CFWShops are associated with increased access to prevention and care for children, future work should investigate what features of the delivery model might generate the most impact. CFWShops could potentially have success due to a variety of reasons: focus on remote regions, local ownership, standardisation, consistent quality assurance, brand equity and economies of scale. The results of a follow-up study that is able to isolate the separate impact of these various mechanisms would be useful in adapting the franchise clinic model to maximally increase access to medications in low-income areas.

Overall, our results suggest that models similar to the one employed by the HSF could reap substantial returns in terms of increased access to prevention and care and improved public health outcomes, particularly for young children. Global health policymakers should continue to look towards innovative delivery models like the franchise health clinic model to improve cost-effectiveness and efficiency in treating the diseases that pose the greatest burden on children.


The authors acknowledge Greg Starbird and Scott Hillstrom of the HealthStore Foundation in providing information regarding the operations of CFWShop outlets.

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  • To cite: Berk J, Adhvaryu A. The impact of a novel franchise clinic network on access to medicines and vaccinations in Kenya: a cross-sectional study. BMJ Open 2012;2:e000589. doi:10.1136/bmjopen-2011-000589

  • Contributors Both authors (JB and AA) made substantial contributions to the conception, design, data acquisition and analysis of the study. Both authors contributed equally to the writing, revising and approval of the final version of the paper.

  • Funding AA gratefully acknowledges funding from the MacMillan Center at Yale and from his NIH/NICHD Career Development Award (1K01HD071949-01).

  • Competing interests None.

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Data sharing statement No additional data are available.

  • i For example, one survey across 36 low-income countries found that the availability of low-cost essential medicines at public sector medicine outlets ranged from 30% to 54%.1

  • ii A WHO survey across 40 countries found that the cost of generic drugs was, on average, 2.5 times the international market price.2

  • iii DHS collects data on a range of household assets and utility services and then calculates an overall ‘wealth index’ using principal components analysis based on these variables. The DHS data include a variable that categorises each household into five quintiles of the wealth index distribution. Wealth index was used as an explanatory variable because national-level wealth indices have been shown to be the best predictor of maternal health services utilisation and a more reliable socioeconomic proxy than income or other quantitative socioeconomic statusS measure.20

  • iv We chose to use linear probability models over binary-dependent variable models like probit and logit because linear probability models allow for easy interpretation of interaction effects, whereas the non-linear models do not. We have replicated the results using these non-linear models, and the magnitudes and significance of the coefficients are unchanged (results available upon request).

  • v When number of total vaccinations is the dependent variable, we estimate OLS models rather than a count (negative binomial or Poisson) model because the range for the dependent variable is large enough to justify using OLS.

  • vi The coefficients on the catchment area dummy in the DPT and polio count regressions imply that CFWShop proximity increases expected number of doses by approximately 0.187 and 0.162, respectively.

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